A new national awareness campaign is bringing seizure safety education to an unexpected place: the movie theater.
The Epilepsy Foundation of America has announced a partnership with SeizeSense, a youth-founded nonprofit focused on seizure education and stigma reduction. Together, they are launching a nationwide public service announcement (PSA) campaign that will play in theaters operated by AMC Theatres across the United States.
The initiative aims to teach moviegoers how to recognize seizures and respond safely when someone experiences one.
A Nationwide PSA Campaign
The animated PSA was developed by SeizeSense in collaboration with Blancolorenz.com. Its goal is simple: educate the public on seizure recognition and first aid in everyday environments.
The campaign is already running on major cinema advertising networks:
• Screens operated by National CineMedia from March 6 to April 2, 2026
• Screens operated by Screenvision Media from March 9 to April 5, 2026
These networks reach theaters nationwide, helping the message reach millions of moviegoers.
The Story Behind SeizeSense
SeizeSense was founded by epilepsy advocate Cristian Veloso.
Veloso experienced his first tonic-clonic seizure at age four while traveling in Spain. After the diagnosis, he spent a year being homeschooled while doctors worked to stabilize his condition.
His early years with epilepsy involved:
• Taking nearly a dozen pills daily
• Avoiding contact sports
• Requiring close supervision around water
Today, Veloso manages his condition with medication and regular EEG monitoring at Boston Children’s Hospital. He later turned his personal experience into advocacy by founding SeizeSense.
“Living with epilepsy at a young age often made me feel different and isolated,” Veloso said. “I created SeizeSense to make sure others feel supported, safe, and understood.”
Why Public Seizure Education Matters?
According to the Centers for Disease Control and Prevention, nearly 3.4 million Americans live with active Epilepsy. The neurological disorder causes recurring seizures—sudden bursts of abnormal electrical activity in the brain. These episodes can disrupt:
• Awareness
• Movement
• Behavior
• Bodily control
Beyond seizures, many patients also face challenges such as fatigue, memory issues, anxiety, and difficulty concentrating.
Public education can make a critical difference. Knowing how to respond during a seizure can prevent injuries and reduce panic in emergency situations.
Expanding Awareness Beyond Theaters
The PSA campaign is only the first step. Through the partnership, the Epilepsy Foundation plans to integrate seizure first-aid education into broader national awareness initiatives.
Meanwhile, SeizeSense is expanding its outreach programs, including:
• Teaching seizure safety in schools across Miami
• Organizing fundraising efforts for epilepsy support programs
• Promoting community education to reduce stigma
Bernice Martin Lee, CEO of the Epilepsy Foundation, says the campaign reflects the power of grassroots advocacy.
“By elevating seizure first aid education in public spaces like movie theaters, we ensure more people know what to do when someone has a seizure.”
Building Communities That Understand Epilepsy
For people living with epilepsy, stigma can be as challenging as the medical condition itself. Educational initiatives like this PSA campaign aim to change that by bringing awareness into everyday spaces.
As Veloso puts it: “Education is key. Informed communities help people with epilepsy live confidently and without fear of judgment."