PharmaForceIQ, an end-to-end, real-time customer engagement platform, has announced its acquisition of Aktana, aligning its cutting-edge digital platform with the industry’s premier artificial intelligence-driven field next-best-action (NBA) platform.
The strategic move creates the industry’s first optichannel-in-a-box solution for pharma companies – an end-to-end commercial customer engagement system that can go live in as little as 6 to 8 weeks. This becomes the most holistic solution available to unify brand and field strategy, drive executional alignment, and measure impact immediately. PharmaForceIQ’s modular, machine learning-powered agile platform and Aktana’s sophisticated artificial intelligence core will be integrated to ensure long-term scalability and innovation across the entire combined platform.
The asset acquisition deepens PharmaForceIQ’s footprint significantly in the United States and brings the platform to even more markets in the LATAM, APAC, and EMEA regions. This expands its capabilities in field engagement, offering even deeper predictive insights to help field teams improve their work.
The field next-best-action platform is powered by Aktana’s proprietary Knowledge Nexus dataset – real-world insights on 85 plus validated use cases drawn from 100 million plus field suggestions made and 5,000 plus tactics executed over twelve years of orchestration and field execution expertise. It has driven demonstrated impact, including: 36 per cent NBRx lift demonstrated across clients; 19 per cent sales performance increase by users following a competitor launch, and 20 minutes per day saving per representatives in manual planning and logging.
PharmaForceIQ’s chief executive and strategy officer, Hemal Somaiya, said: “We’re thrilled to add these new capabilities to deepen our orchestration engine, making PharmaForceIQ the industry’s only end-to-end go-to-market customer engagement platform. We will scale our work even more quickly across clients and other global pharma companies, including making field teams even smarter and more effective alongside our existing features that improve marketing performance.”
Applying optichannel engagement strategies across both field and digital drives massive efficiency gains across the commercial function: 3x average script lift; A 22 per cent increase in brand strategy adherence; An 80 per cent increase in HCP engagement rates; and 20 to 30 per cent budget savings over traditional media buying models.
Derek Choy, PharmaForceIQ head of product and former co-founder and chief product officer of Aktana, said: “I am excited to bring our pioneering Field Orchestration platform to PharmaForceIQ. This move will take our product to the next level, enabling best-in-class orchestration across both field and digital. Our unified platform helps teams understand their customers even more deeply, enabling them to predict, orchestrate, and measure personalized journeys across the right field, digital, and P2P channels.”
Aktana has made significant platform enhancements over the past 24 months. These include artificial intelligence-powered communications planning, automated tactic optimization, and live strategic visibility to improve HCP journey design and execution. This sophisticated technology will now be boosted by white-glove partnership from a team that is earned 100 per cent client renewals.
PharmaForceIQ is an end-to-end, real-time customer engagement platform that finally unifies brand and field. It empowers to predict and orchestrate the most effective, personalized, and relevant journey for every customer across channels. Clear metrics prove impact fast, including script lift. No overpromising, no frustrating implementation - just strategic partnership, sophisticated technology linked to your existing stack, and agile execution to help your team for winning.
Aktana provides a faster, more effective way to engage HCPs and patients across the right channels: optichannel strategy. This focuses resources on the channels that matter most for your audience, engaging with customers where they already spend time when there’s a genuine, real-world signal that they have a need. Optichannel uses data to optimize for intent and timing so you reduce waste and deliver truly personalized, customer-centric communications that build trust.